Unlocking the Power of Customer & Colleague Reviews: Boosting Your Business One Testimonial at a Time
Start capitalizing on the work you have already done with customer and colleague testimonials! Now is the time to boost your business and brand with testimonials.
So often we don’t utilize one of the most persuasive selling components in our marketing materials, which is the words of our own clients. Many creative people received wonderful compliments, flowers, and greeting cards but never use them for fear that they are bragging, or that it is too self-promotional.
Well of course it is self-promotional! That is what good marketing is!
When you have finished a project for a client, why not capture that moment in the client’s own words to use for showing potential customers the value of your services?
Testimonials are even more crucial for creative businesses because it is often more difficult to set a value on most arts-related items and services. Seeing others talk about the value of working with you will help new customers more readily understand the value of your work.
When your colleagues and clients express they are pleased with your product or service, that’s the time to ask for a testimonial and a referral.
The best testimonials are persuasive and show a measurable goal has been reached, and use language that engages your potential clients and business partners.
Pro Tip 1: Ask your clients and colleagues to write specific examples of improvements in one or two areas that resulted from your partnership.
You can respond with something like:
Thanks for your feedback. It is wonderful to hear about your success. What specifically has improved during our work together? Were you able to measure the differences?
The more measurable the testimonial, and the more your client speaks in their own words, the faster new business will be generated.
Pro Tip 2: Don’t be greedy! Testimonials and reviews are a two-way street. Extend this courtesy in kind to your colleagues and clients; as this is especially helpful in brand building and career growth.
Get started today! Review your client database and talk with your colleagues about recent projects. Then ask for measurable testimonials and referrals. It’s a whole lot easier than making a cold call!
“Ayana was our top sales counselor during my time as Division President of the Fischer Homes Atlanta, a start-up division. Anyone who has done a start-up knows that it brings many challenges, from establishing a new brand in a new market, to managing expectations between the local and corporate teams and with prospective buyers and realtors. Ayana helped our team and customers manage through all of those obstacles, by providing exceptional service and customer experience to her homebuyers, providing top performer results to the company, and always keeping an extremely pleasant and professional demeanor. She would be an incredible asset to any team, and I would be happy to hire her to join my team without hesitation.” Barry G.-CEO Hamlet Homes
“I want to brag a little bit about Ayana and her recent Zoom virtual event. Ayana hosted a virtual event and despite not having a trailer or model. She literally showed dirt and did an AHHHHMAZING job. Her presentation was well-branded, prepared, engaging and informative. I was super impressed by Ayana and her ability to deliver the virtual tour with such enthusiasm. She has definitely set the tone for future virtual events. GREAT WORK, AYANA!!!” Heidi S.-Director of Marketing
“I brought my buyer to meet Ayana Knowles. I cannot say enough about her and her sales skills. I give the absolute highest rating on a review for her. She was personable, knowledgeable of the product, friendly, professional, honest, caring and just a joy to be around. I was so glad that I brought my buyer and she gave us the tour. I still just can’t say enough. Terrific employee!! We left very happy and my buyer felt the same way.” Billy M.-Housewarming Real estate
Want more tips on testimonials? Schedule a free 20 minute call today.
