The dictionary states that social impact is the net effect of activities on a community, and the well-being of individuals and families.
When I was a little kid, there were seasons when my family had to rely on the kindness of others for food, and clothing. At the time, we lived in Florida and I remember us holding hands, and walking for miles down to the waterfront. There two military ships at the dock that day. I had never seen a ship that was taller than a ten story building, but there they were, standing so tall and wide, that I could not see the water in the bay. Today was not a casual day of watching boats, ships, or even the water; we were there for food and clothes.
Beside the ships, stood small groups of people standing in the sun, giving away brown cardboard boxes of cheese, loaves of bread, white boxes of powdered milk, and articles of clothing. It was good day; my family had food, and I learned how to try on a dress, while remaining fully clothed.
Our years of struggle melted into past like a fallen scoop of ice cream on the sidewalk, and eventually, I found myself standing in the sun, handing out food, clothes, hope and a smile.
One of the many lessons that I learned; to be in a position to help, is very different from having the desire to help, and make the help easily accessible.
So ask yourself, is making an impact on the community important to you? Do you want to position your organization as a partner in the community, but you’re not sure where to start? Schedule a call with me today. Together, we will discover and develop programs and initiatives that are aligned with your organization’s brand promise.